EverFast Live Script
1. The Introduction
Speak calmly and locally. Don't sound like a telemarketer.
"Hi, this is [Your Name] with EverFast right here in Kansas City. I'm calling because our local fiber team is working in your area this week... and honestly, a lot of your neighbors have been complaining about AT&T and Spectrum raising their rates again. So we're offering everyone 1 full month of our dedicated fiber completely free to test us out instead.
Out of curiosity, who are you guys currently using for your Wi-Fi over there?"
Out of curiosity, who are you guys currently using for your Wi-Fi over there?"
2. Competitor Pivot
Listen to their answer, then click the matching provider below:
"Got it. The main reason people switch to us from them is to get away from promo games where the bill jumps up after a year."
"Got it. The main reason people switch to us from Google Fiber is that we offer the exact same 1 Gig speeds, but we're $20 a month cheaper."
"Got it. A lot of folks switch to us from those guys because cell tower internet slows down during busy hours. We run real, dedicated fiber straight to your house so your speed never drops."
3. The Main Hook
"With us, we lock your rate in for life. Our plans start at just $25 to $50 a month for up to 1 Gig speed, and that price never changes. No data caps, and whole-home Wi-Fi is included.
Because we are part of a government-funded initiative to expand fiber access, we’re able to cover the cost of switching and give you that first month completely free."
Because we are part of a government-funded initiative to expand fiber access, we’re able to cover the cost of switching and give you that first month completely free."
4. The Frictionless Close
"The best part is, to get you set up for your free trial, I don’t need a credit card, and I don't need your social security number.
All I need is your first and last name, and we can have our local tech come out for a free installation in the next 2-3 days (or even today). Does that sound like something you'd be open to testing out?"
All I need is your first and last name, and we can have our local tech come out for a free installation in the next 2-3 days (or even today). Does that sound like something you'd be open to testing out?"
NEXT STEP: Book the Install
Once they say yes, click below to select their plan and book the appointment on their behalf.
Open EverFast Sign-Up PortalObjection Handling
Click an objection below if the prospect pushes back.
"I totally get that! We don't spend millions on TV ads like AT&T, we prefer to invest that into our network and keeping prices low. We've actually been operating right here in Kansas City since 1999 and we have a 4.3-star rating on Google Reviews from your neighbors. That's exactly why we're offering the first month free—so you can experience the difference yourself risk-free."
"I completely understand! We hear that a lot. But considering you get a month free with zero obligation, and you don't even have to put a card on file... wouldn't it make sense to just test our 1 Gig speeds side-by-side with your current setup? If you like it, your price is locked forever. If not, it cost you nothing."
"Not at all. We are a local Kansas City company and we have a 4.3-star rating on Google. I'm not asking for a credit card or your SSN. We literally just verify your address and get you hooked up."
"Most providers have actually moved away from strict contracts, but even if you do have early termination fees, our free month gives you time to overlap and test us out before officially canceling. Once you see the reliability and the locked-in rate, the switch usually pays for itself."
"I completely understand. Because there's no payment required today, a lot of folks just set up the free trial installation so they have something tangible to show their spouse. If they hate the idea, you can cancel before the tech even comes out. Should we just pencil in a time?"
"I completely understand. Even if you just casually browse or watch Netflix, having dedicated fiber means it never buffers when the neighborhood gets busy. Plus, our entry-level 100 Mbps plan is just $25 a month, locked in for life."
"Absolutely. We offer EverFast TV powered by TiVo starting at $80, and we have an exclusive $10 a month home landline option if you need a reliable home phone. We can add either of those when we set up your free internet trial!"
"I totally understand. The problem with bulk apartment Wi-Fi is that it slows down when everyone gets home at 5 PM. Our $25 fiber is a dedicated private line just for your unit, so you never share bandwidth with your neighbors, and you can take it with you if you move."
Use this when calling a lead that a D2D rep already visited but marked as "Not Home" or "Callback".
"Hi [Name]! This is [Your Name] with EverFast. Our local field tech actually stopped by your house at [Address] yesterday but you weren't home. I'm just following up because we're offering residents in your area 1 full month of our dedicated fiber completely free to test us out. Were you aware they came by?"
After they respond, transition directly into the Competitor Pivot (Step 2) above.